Top 8 White Hat Link Building Techniques: 2024 [Updated]

What is the White Hat Link Building?

The practice of obtaining backlinks from other websites to your own is referred to as link building. And, in the context of search engine optimization (SEO), “white hat link building” refers to techniques and tactics for generating quality backlinks while following moral guidelines. It’s one of the several techniques found in white hat SEO approaches. White hat techniques of Link Building comply with the standards set by search engines such as Google & Bing. You can consider them the strategies that Google finds appealing and more effective for human audiences. White hat link building techniques can definitely raise the ranking of your web page in this scenario.

1. Request links from your friends:

Asking your friends or fellow bloggers is the simplest approach to developing quality backlinks for your website. Moreover, you can consider asking your family, clients, and business associates who operate websites or blogs. It would be the very first and most basic yet white hat link building approach. Become friends and expand your social circle. Locate your influencers and ask them to provide a do-follow backlink to your blog or website via email outreach.

An effective method of content marketing is to get in touch with industry professionals and ask them to write a review of your goods or services. Internal linking is also beneficial for indexing and following all of the pages on your website. You can direct PA to pertinent pages by strategically using internal linking. By doing this, you will receive the backlink and also boost your company’s credibility with their endorsement or comments.

2. Directory Submission

Listing your blog or website in different online directories or business directories is known as directory submission. The basic requirement for building high-quality backlinks is that you must submit your website under the appropriate category or subcategory. In recent times, there have been several directory submission options that are available on the internet, which are free and paid as well. It is essential to verify the directory website’s DA (domain authority) and PA (page authority) before submitting your website.

The DA/PA can assist you in guaranteeing the excellence of directories. Google search results quickly index blogs on these directories. However, there are numerous internet directories as well that have spammy links that add nothing of value to your website. You should not submit your website on such directories or else it will be penalized by the Google Penguin Algorithm.

3. Locate opportunities for backlinks from your rivals

Examining and evaluating the backlink sources on the website of your rival is a sophisticated method of white hat link building for your company. There are tools that specifically provide site audits like Ahrefs and Semrush is among them. With the help of these tools, you can view the list of backlinks by entering your competitor list. What you have to do is, select just DoFollow links from the results, then export the list to an Excel spreadsheet. You will be able to check if your rivals are obtaining backlinks using your possible keywords by entering them in the following step.

You now have backlinks from high authority and DoFollow sources. In order to obtain backlinks from these sources, plan your outreach strategy.

4. Obtain Backlinks from Mentions

Another smart strategy is to identify any brand references that aren’t linked and convert them into backlinks. There’s a good likelihood that individuals are referencing your company name without providing a link. Find any references that aren’t connected by using some effective social listening techniques. Examine and classify those mentions now. Testimonials, reviews, ideas, and recommendations might be present. Arrange your outreach tactics for every category and turn the remarks that are most pertinent into backlinks.

5. Write Testimonial

It is an old saying and a hard fact that word of mouth is the best way to promote a business. And in the digital era reviews and testimonials do the same thing. Reviews and testimonials demonstrate how reliable a company or product is. Many companies provide you the opportunity to write about your experiences with their goods and services, and in exchange, they will provide a link back to your website or blog if you endorse their goods. It is a mutually beneficial arrangement. You just have to locate well-known, credible companies & websites then evaluate their goods & services, and as a result, you can build some quality backlinks for your company.

6. Business Listing

Local directories are a great place for small companies to list their business and obtain backlinks. Additionally, Google offers free company listings. There are several local directories where one can add a company. Numerous websites, including TripAdvisor, Google My Business, Yahoo, Bing, Facebook, Yelp, and the Yellow Pages. Look them up and send them your company information. You can get backlinks and more visibility for your website by listing your business. You can list your company and give their white hat link building services.

7. Social Bookmarking

One way to save, arrange, and maintain web page bookmarks for later use is through an online service, which is called social bookmarking. Search engines see the web pages we saved on social bookmarking sites as being of high quality. It’s the simplest white hat link building approach to get quality backlinks for your website. You just have to find a few reputable social bookmarking websites and add your website to their directory. There are a tonne of highly reputable and authoritative websites that may be socially bookmarked. Make sensible use of them to boost your website’s backlink profile.

8. Guest Blogging

Guest blogging is regarded as one of the most authentic and ethical white hat link building approaches. In fact, it goes beyond just obtaining a connection. You can establish relationships with other website owners by contributing guest posts. You’ll receive recognition, exposure, and a high-quality backlink that will support the authority-building of your website.

Guest contributions are accepted on a large number of websites. Make a list of them. Now get in touch with the proprietors of websites and let them know that you enjoy reading their posts and would want to participate as a guest author. Now come up with a title for the blog and create informative and engaging material for them. Be mindful not to promote yourself or your business while writing a guest article.

Wrapping It Up!

Your company can benefit greatly from these white hat link building techniques. That is if you carry out the entire procedure in the intended and correct manner. Now that you are better knowledgeable about white-hat backlinking tactics, let’s look at how to use the appropriate link exchange platform to put these tactics into practice.