You can monitor your campaign on the move with the Ads Manager app available for iOS and Android. You will be able to make and modify advertisements, monitor their effectiveness, and oversee ad schedules and budgets from any location. You will be surprised to hear that your Facebook Page and your ad account have nothing to do with one another at all. However, it is an entirely different matter if you want to link them. Thus, the prerequisites to run advertisements on social media is, that you must have a Facebook Page and an Ad Account. These are two entirely different requirements!
What Distinguishes a Facebook Ad Account from a Facebook Account?
A Facebook Account and a Facebook Ad Account serve entirely different purposes on the platform. Facebook accounts are for personal use only. These social media accounts are for interacting with friends and other users. You can connect with friends and make updates on the social network. It offers friend requests and provides individual timelines for each Facebook user. You can build community and interest-based involvement Pages or Groups with a personal Facebook account.
On the other hand, companies and advertisers can only build and manage advertising campaigns using a Facebook Ad Account. It does not have the same personal social elements just like a Facebook account. The main functions of an Ad account on Facebook are ad creation and optimization, audience targeting, budget management, and campaign performance analysis. Ad accounts support advertising and marketing operations, while personal accounts promote social interactions. These two account kinds serve different user demands.
Let’s read in details what is an ad account on Facebook and what you can do with your Facebook Ad Account?
Create brand new ads.
Facebook Ad account lets you select campaign parameters, such as an advertising objective, to fit your business goals. Additionally, you can manage creative work by writing ad content, uploading your creative, and seeing how your advertisements appear on various screens.
Choose your audience.
You can define your audience for smarter ad targeting. A Facebook Ad account also enables you to adjust your target audience to be as broad or well-defined as you like.
Set up and manage your ad budgets.
Here with the help of a Facebook ad account, you can set an overall budget for your campaigns. Moreover, you can change it later for each day or to a campaign’s entire lifetime.
Run ads across multiple apps.
It lets you automatically extend your ad across Facebook’s family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.
Adjust your campaigns.
You can edit your budget, audience, placement options, and creatives at any time including editing multiple ads at once if you have a Facebook Ad Account. At any time, you can pause, duplicate, or relaunch your ad campaigns.
Improve performance with dynamic creativity.
A Facebook Ad account automatically delivers personalized ads with dynamic creative. Ad elements like text, video, and pictures are combined in innovative ways that are optimal for your target viewers.
Test which ads perform best.
You can create an A/B test to determine the best target audience. delivery optimization, placements, creative, or product sets for each of your ad campaigns.
Get real-time insights.
Using reporting tools, you can find out if your advertising is accomplishing its intended aim. You can enhance the performance of your campaign by identifying areas to alter, such as your image, budget, or audience, by observing patterns over time.
To put it briefly, a Facebook Ad Account which is now known as Meta Ad Manager is a specific kind of business account for companies and marketers. This account can help you plan, organize, and run advertising campaigns on Meta Family apps and most commonly on Facebook and Instagram.
It is centred on marketing and advertising tasks and does not have the social networking capabilities of a personal Facebook account. To access and administer their Ad Accounts, advertisers usually utilize Facebook Ad Manager App or Dashboard in addition to their personal Facebook accounts.
