By definition, E-E-A-T is nothing but a component of Google’s ‘Search Quality Evaluator Guidelines’ that allows the search engine to promote content that sticks to the E-E-A-T standards. For every website, the content that it shares on the internet, certain aspects need to be fulfilled, so that the viewers who visit the page find it useful. The EEAT standards facilitate the fulfillment of these aspects. To understand it better, let’s know what the EEAT is about, and how it is important in SEO.
Significance of E-E-A-T in SEO and why every firm should understand it.
Experience, Expertise, Authority, and Trustworthiness are the four pillars and the full form of EEAT that dictate the accuracy of a particular content. We’ll agree on the fact that in today’s time, when the authoritativeness of a website is fairly questionable, finding truly accurate content is difficult. Only when content is published by someone with firsthand experience, is an expert, has a certain authority, and comes as a reliable source, can the content be trusted. Because it’s only then that the viewers will find it relatable and build their trust in the website. That means, following the EEAT standards will help your website in becoming a reliable source and will increase the number of returning viewers, making your firm credible.
How to make the information on your website EEAT-friendly?
The above passage displays the importance of E-E-A-T, but what if you’re a budding business on the digital platform and want to know how to make EEAT-friendly content? Well, there has been enough research on the topic, and many experts have devised sure-shot ways to not only publish accurate content but also to add credibility to your website. Below are certain pointers that will help you understand the same:
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Easy verification
Every company with a website on the online platform understands that SEO is of utmost importance when it comes to reaching the EEAT standards. Therefore, it’s of utmost importance that, through SEO, you take the task of verifying the accuracy of the information you publish on your website. When Google finds it easy to verify the information and its accuracy to the topic it covers, it pushes the page forward quickly.
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Displaying reality is important
If you’re new on the digital platform, your website must represent an actual company, so that the search engine can easily check it for authoritativeness. The content that your website displays, if accurate, is further scrutinized for authoritativeness; which means, you must share content that is within your firm’s area of operation. Only then can your content be promoted on a quality basis?
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Highlighting the expertise of your company
You need to mention the expertise of your company in the content that you share on your website along with the services that it offers. This is done to show the viewers of your website, the expertise that you hold on the niche of the content that you share. And this is how the viewers will believe in your content.
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Raise the trustworthiness factor
For people to take your website seriously, it is important on your part to highlight the fact that your company comprises trustworthy people. The viewers will accept you as a reliable source, which means, that whenever they need any information regarding the content you share, your website will be the place to go.
Why is EEAT important for companies?
As mentioned above, matching the EEAT standards helps a company in becoming a reliable source for a particular type of information, but there are other aspects as well. For instance, by implementing E-E-A-T in SEO a company can surely retain its customers and enhance its remarketing strategy. The number of returning customers also keeps on increasing which also improves the global brand value of a company. And because Google pushes content that meets these standards, following EEAT also improves the overall SEO efforts of a website.
But most importantly, when you’re a newbie on the digital platform, and you understand the value of EEAT, you can improve your brand positioning. Not only that, but you can also gain a loyal audience that will help you compete with the established websites in your industry.
