Google rolled out a pivotal update to its reviews system on November 8, 2023. The goal of this review system is to fairly reward high-quality reviews, which are authored by experts or enthusiasts and offer original research and incisive analysis. Following the November 2 core update, this one seeks to improve review dependability. With this update, Google wants to make sure that...

Before you get to know how the companies use artificial intelligence (AI) in digital marketing, knowing its need is paramount. To understand that the very need of AI is driven by the factor of online visibility of a brand in today’s age, one needs to delve deeper. In other words, the purpose of AI in digital marketing can be the online presence, but when the companies are involved,...

When tracking and analyzing data on your website, Google offers two powerful tools: Google Tag Manager (GTM) and Google Analytics. While they may seem similar at first glance, they serve different purposes and have unique features. In this article, we’ll explore the key differences between Google Tag Manager vs Google Analytics to help you understand when and why you should...

Google has confirmed the third and latest core update of the year 2023. Following the previous core algorithm updates for March and August, the “October 2023 Core Update” from Google is ready for rollout. Like the previous core algorithm updates, one can expect that the latest “October 2023 Core Update” will also take multiple weeks to complete. There is no denying that business...

The majority of organizations combine ongoing traditional marketing strategies and tactics with digital marketing in their daily operations. The COVID epidemic in 2019 gave it further gasoline, which resulted in a rise in demand for digital marketing specialists throughout the world. It is noted that many young professionals want to pursue their careers in digital marketing. A...

YouTube is one of the most popular platforms for sharing online videos. It was created on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, and later acquired by Google. In fact, it’s the second most visited website after Google search! However nowadays, YouTube has become the best platform for marketers and content producers to share their videos with a global...

In today’s digitally driven world, a strong online presence is non-negotiable for businesses aiming to thrive in the competitive landscape. And it is hard to imagine your online business without a professional-looking and functional website. One of the first decisions you will need to make if you are thinking about creating a new website or modifying an existing one is...