Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to track and analyse user interactions across websites and apps. Unlike the previous version, Universal Analytics (UA), GA4 uses an event-based model rather than session-based, offering a more flexible and comprehensive way to understand user behaviour. This information allows website owners to make...

The foundation of every effective digital marketing strategy is keyword research for campaigns. The keywords you target affect the outcome of your efforts, regardless of whether you are running paid advertisements or optimizing for organic search. You can maximize your return on investment, boost conversions, and attract relevant traffic with the appropriate approach. Today, in...

Your podcast has excellent content, yet its online visibility remained virtually unknown owing to Google’s late incorporation of podcast indexing in 2019. Unfortunately, many podcasters have not fully understood the benefits of optimizing their SEO. Let’s fix it. Effective podcasting goes beyond just creating excellent content; it requires robust podcast SEO to...

Since 2014, Digitalfyx has established an extraordinarily diversified and impeccable track record of assisting businesses across sectors to develop and succeed. Our experience in Website Design & Development, eCommerce Website Design & Development, SEO, Content Marketing, and IT & Server Management has helped customers take their businesses to the next level throughout...

What Are Core Web Vitals? Core Web Vitals is a set of particular metrics that Google employs in real time to measure and evaluate the user experience on a website. Loading speed, interactivity, and visual stability, as well as other metrics of page experience, are significant components of online performance that Google’s basic ranking engines check for. These metrics are...

Having a digital marketing agency in USA to manage your online business or digital presence is becoming vital day by day. These agencies are capable of increasing your sales through various services, including SEO, social media marketing, PPC, email marketing, conversion rate optimization, and more. But the quest to find the best digital marketing companies is also a different and...

Paid advertising is not merely a wild goose chase. WordStream (2023) reveals that companies get an impressive 200% return on their investment (ROI) and over 80 percent of marketers note PPC’s profitability (Marketo, 2022). But the thing is that it takes more than just putting up some advertisements and hoping for clicks to succeed in pay-per-click advertising. That’s why you...

There was a time when users were tired of feeling like Google Maps knew their every move. Well, fret no more! The company just announced a bunch of updates that give you more power over your location data. This means you can decide how long Google keeps track of where you have been and what information it stores. That’s not all, with Google Maps’ new update on location...

In today’s time when accessing information has become one of the easiest tasks for everyone, the rise of new ways of doing so has also become inevitable. This is what the rise of AI systems like ChatGPT has taught us. With OpenAI introducing its latest AI system in the latter half of 2022, interacting with artificial intelligence for collecting information as well as discovering...

Every business these days wants to stay ahead of its competitors in the online as well as offline market. And it’s a universal reality that the more visible you are to your customers, the more business they will give you. Competitor analysis in digital marketing to stay ahead of the competition is a powerful method to expand your business. It entails understanding your...

As a digital marketing agency, Digitalfyx has always maintained its reputation of being the best in the global market. The same goes for the digital market in the city of California as well. To tackle the growing competition among businesses on the digital platform in California, our role as the best company to offer digital marketing services is as important as anything else. Like...

Data-driven decision-making has become unquestionably so important in the online world for businesses. The reason behind this approach lies in the data itself. Data reveal vivid and specific information about a website’s traffic, conversion rates, and other metrics that influence overall decision-making. For instance, if you can have the data about in which specific region people...