DIGITAL MARKETING
Your podcast has excellent content, yet its online visibility remained virtually unknown owing to Google’s late incorporation of podcast indexing in 2019. Unfortunately, many podcasters have not fully understood the benefits of optimizing their SEO. Let’s fix it. Effective podcasting goes beyond just creating excellent content; it requires robust podcast SEO to guarantee your valuable episodes reach the right audience. Without strong visibility on search engines and platforms like Spotify and Apple Podcasts, your series risks missing out on organic traffic, listens, downloads, and brand recognition. This article looks into the crucial role of podcast SEO tips in ranking podcasts on Google results.
Just so you know, this advice is predicated on the assumption that your podcast content is excellent. Searchers must determine whether your content is relevant, just as they do with non-audio stuff; otherwise, they will go.
Develop an Effective Podcast Title and Description
It is a fundamental rule that you must make deliberate use of keywords in names and descriptions to improve the discoverability of your podcast or other online content. Apple Podcasts emphasizes the importance of program names and episode titles in providing the “best possible match” to searches. You should begin your climb up the search rankings by undertaking keyword research utilising specialized SEO tools.
Here are some tips for you….
- You can optimize episode titles by keeping them under 60 characters.
- Incorporating the episode theme and guest names that align with search intent.
- Make sure episode descriptions capture attention in the initial sentences.
Crafting descriptions that appeal to both humans and search engines guarantees your podcast stands out in the crowded audio landscape.
1. Create Eye-Catching Podcast Art
For your Spotify show page, make sure your artwork is super clear and sharp with a high resolution (3000 x 3000 pixels). Spotify even has an artwork generator on their Anchor website (you’ll need to sign up).
Your artwork should grab attention, so go for colors that stand out. Using colors that go well together, like bright ones or those with high contrast, can make your podcast artwork pop and draw in more listeners. Remember, the goal is to make your podcast visually appealing and easily noticeable, so play around with colors that catch the eye.
2. Focus Each Episode on A Specific Keyword
You have to create each episode with a focus on a specific keyword. Now that your title and description are optimized, do your keyword research to shape the content of your episodes. By centering each episode around a targeted keyword will improve its potential to rank in search results. This approach is tailored to a narrower topic and increases the likelihood that a searcher with informational intent will engage with the content. Ensure the chosen episode keyword is prominently featured in both the episode title and description. Similar to the podcast title and description, clarity is key in conveying the episode’s content, especially about the searcher’s intent.
3. Prepare and Publish the Transcript of Your Podcast
Google is more adept at scanning documents than audio content. While Google has started automated transcription for podcasts, it is best to provide a transcript separately. You may use a transcription tool like Wavve to transcribe and upload your podcast audio on your own. Podcast transcription is the process of translating the podcast’s spoken information into written text. This is important for accessibility since it helps people who are deaf to interact with the information. Adding more to it, transcribing audio helps with search engine optimization by supplying written information for ranking. There are a variety of applications and services accessible for this purpose.
For instance, with MS WORD users of Microsoft 365 can immediately play audio files for transcription. Microsoft 365 also allows you to transcribe up to five hours of audio each month through uploads. Google Docs has a similar functionality, while premium solutions like Rev and Temi allow you to just submit an audio recording for transcription.
4. Register on Google Podcasts
Google Podcasts is worth checking out as well; they offer a dedicated podcast app. Go to Google Podcasts Manager and follow the procedures there. This allows Google to display audio snippets from your podcasts in search results. It also allows you to monitor rankings, providing you the opportunity to improve the success of your material. It is an effective method for increasing the reach and impact of your podcasts on the Google platform.
5. Get More Website Links from Your Listeners and Guests
Besides sharing your website on podcast platforms and social media, you can score additional links from your listeners. You must encourage your fans to share links to your podcast. These links tell search engines that your content is top-notch and people find it relatable. Plus, when listeners mention your podcast, it can attract new & interested listeners to tune in. Do not forget about links from your guests. Having an industry expert on your podcast can help enhance your page’s links and reputation. Keep an eye on your industry for influencers with interesting insights. Invite them to your podcast and have a meaningful conversation that benefits both sides.
6. Get Creative with Your Podcast Topics
Coming up with podcast ideas can be tricky, especially for businesses like personal injury law or plumbing. But don’t stress! Think about telling stories related to your trade or business. People enjoy listening to narratives, so find the interesting tales connected to what you do. Even for business-related podcasts, the aim could be as straightforward as conveying traits like honesty, sincerity, and a passion for doing a good job. Instead of focusing on the technical aspects, tap into the power of storytelling to make your podcast engaging and relatable for your audience.
7. Find Hot Topics for Your Podcast
An intelligent strategy to expand your audience and attract Google’s ranking algorithm is to find out what topics are currently trending. A new product launch or a well-liked Twitter conversation can also be considered trending topics, so you’re not limited to concentrating on significant news events.
You should keep a watch on Twitter’s trending topics for real-time updates on what people are talking about in various categories such as news and sports. Another option is to visit Google’s Trending Searches page to see what others are looking for right now. Google Trends allows you to explore further into certain categories relating to your podcast’s theme. It is an excellent tool for discovering insights and staying up to date on trends.
For breaking news and current events, you can explore Google News. It is a powerful source to link your podcast to hot topics that people are eager to learn more about. Move quickly on creating episodes tied to current events to stay relevant. If your podcast cannot rely on current events week after week, you should explore evergreen topics that remain relevant over time. Make it easier to keep up with trends by using a feed reader. Organize your sources of breaking news and follow RSS feeds for articles that match your podcast content. Also, do not forget to link to relevant articles in your podcast summaries to help your audience find more information.
8. Keep Checking Your Ranking
It is essential for ongoing development to often review podcast rankings. Identifying trends, audience preferences, and competitors is made easier by analyzing the position of your podcast. You must pay attention to listener comments, reviews, and download numbers as per the recent tips to rank podcasts on Google results.
- Track changes in rankings across platforms and adjust your content and promotion methods accordingly.
- Use analytics tools to better understand listener demographics and engagement trends.
- To make your podcast more relevant, stay up to date on industry trends.
- Consistent data-driven review and adjustment can help your podcast improve and expand, keeping it appealing and competitive in the ever-changing podcasting landscape.
Now, we are summarizing this article and all the things listed above that you must keep in mind if you want to make an engaging podcast. These factors must smoothly incorporate company remarks to establish a sincere rapport with listeners. And if you want a professional to manage everything for you then contact Digitalfyx; we will help you at every step of your podcast journey.
